Sony’s next generation handheld console, the Playstation Vita will be subject to a 10 year life span according to Sony. In an interview with IGN, Sony Executive John Koller revealed that Sony isn’t ready to give up on the Vita yet, despite poor, but slowly increasing sales. “We’re in year one, so we will be supporting it for some time. But yeah, it does have it’s own 10 year life cycle”. Koller seems unfazed by the poor sales of the Vita however. “It’s a marathon, not a sprint. We expect long term success in all of our products”.
What Koller says has some merit. The last dedicated gaming handheld, the Playstation Portable, had some very troubling first years but has sold over 60 million units to date and the Playstation 3 is slowly bridging the gap between itself and Microsoft’s Xbox 360 in sales. And of course, the PSP still exceptionally well in Japan to this day despite being an old console.
It’s been a rocky first couple of months for the Vita, but Sony seems confident that it can do well. The announcement of the crossbuy system at Gamescom in August has certainly turned some heads since announcement. Crossbuy, if you didn’t know is where you buy a PS3 game and you’ll get the Vita version absolutely free. This has already been implemented with Sound Shapes. Playstation Allstars Battle Royale will support it as will Sly Cooper: Thieves In Time next year. However, Sound Shapes seems to be the only one where buying it on the Vita unlocks the PS3 version as well.
The announcement of the Vita 10 year plan follows the news that Sony will be supporting the PS3 until at least 2015 with first party content that Analog Addiction previously reported on. This is reassuring news for dedicated Vita fans like myself. Sony has a good track history of supporting their hardware even after the launch of a next generation console. Sony only recently stopped making Playstation 1 games in 2006 and third party Playstation 2 games still continue to sell, albeit badly, today.
So it looks like Sony isn’t worried about the Vita. Of course from the outside things look bad but we’ll see what happens in the next few years in the next few years.
George Sinclair is an editor for Analog Addiction where you can find all the latest reviews, previews and news. George almost got kicked off the Vita booth at Eurogamer because he was hogging Playstation Allstars. For more on that, stay tuned to Analog Addiction. In the meantime, follow him on Twitter and IGN.