Earlier this week, we brought you news that Sony’s Kevin Butler AKA Jerry Lambert was being sued than none other than Sony itself after appearing to advertise the Wii in a Bridgestone advert. Sony’s argument is “the use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”
In a report published by the Hollywood Reporter, Bridgestone responded to the claims by saying that “Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer. Bridgestone denies that ‘Kevin Butler’ appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial.” The actual character of Kevin Butler wasn’t even hited at being in the advert according to the tyre company. Bridgestone have also said that they would fight the claim and that Sony doesn’t own a trademark for Kevin Butler as the character.
Lambert was seen playing the Wii in an advert for Bridgestone but the advert later went out with a heavily edited version that cut the Kevin Butler actor out all together. Kevin Butler has been a marketing tool used by Sony since 2009 to advertise the Playstation 3 and it’s related products. Sony has tried to settle the claim out of court but both parties have to appear in court on the 12th of October.
George Sinclair is an editor for Analog Addiction where you can the latest news, reviews and previews. George is getting tie ready in anticipation for Sony’s inevitable VP of First Person Shooter Relations job opening. You can follow AA on Twitter and Georges blog on IGN.