The Penny Arcade Expo from the United States held twice a year is coming to Australia in 2013 and 2014. Louise Asher, Victorian Minister for Innovation, Services and Small Business went onto to explain why Australia needs such a well known and influential gaming convention such as PAX in Australia.
“This is the first time the event has been held outside the United States and attracting PAX Australia to Melbourne was a major coup for Victoria,” Ms Asher said in a statement today. “It is a great opportunity to showcase games culture in Australia to the rest of the world, and the exposure around the region and the world that Melbourne’s games industry will gain from the event, and the number of international and domestic visitors that will be drawn to Melbourne, cannot be underestimated.” said Asher.
Robert Khoo, PAX President said that with such an enthusiastic Australian audience, this was their influence to bring PAX down under. “When we reached out to our international fans, the response from the Australian community for a local PAX was overwhelming,” said Khoo. “Melbourne has a long history of supporting the games scene, through showcasing cultural game exhibits to supporting world renowned game developers. Holding PAX Australia in Melbourne is the perfect fit for our show.”
PAX Australia will be held on the 19th to the 21st of July. You can register for the very first PAX Australia right now.
George Sinclair is an editor for Analog Addiction, the home of the latest news, reviews and previews. You can follow George on Twitter and his blog on IGN. Don’t forget to follow the OFFICIAL Analog Addiction Twitter!