Update: Deep Silver has gone to Twitter to release the following statement, regarding the controversial Zombie Bait Edition of Dead Island: Riptide:
“We deeply apologize for any offense caused by the Dead Island Riptide “Zombie Bait Edition”, the collector’s edition announced for Europe and Australia. Like many gaming companies, Deep Silver has many offices in different countries, which is why sometimes different versions of Collector’s Editions come into being for North America, Europe, Australia, and Asia.
For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.
We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver’s entire international team today. For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again.”
Deep Silver decides the gaming industry needed more bad press.
Last week I reported the Rigor Mortis Edition of Deep Silver’s upcoming Dead Island: Riptide, fans voted on what objects they would like to see in the edition which included a zombie hula-dancer bobble-head, zombie arm bottle opener and a bungalow key chain which were all to be in-cased in a suitcase packaging, similar to the suitcases from Dead Island. We all assumed this would be the only edition of Riptide coming to stores along with the standard edition, however we were dead wrong.
Deep Silver have announced the “Zombie Bait Edition” of Dead Island: Riptide, what does this edition include? A statuette of a bikini-clad torso, whose arms, head and remaining body have been severed, exposing raw flesh and her bones jutting out for all to see. This idea to produce such an edition is ludicrous, especially since our industry is under constant fire at the moment for being “Too violent for society“. A statuette of this nature could not be produced at a worse time, not only that but after such controversies surrounding misogyny in 2012 such as the Hitman ‘nun’ trailer and Tomb Raider ‘rape scene’, you would think this issue might have been avoided in 2013.
This edition itself is being promoted as “Dead Island’s grotesque take on an iconic Roman marble torso sculpture.” and stating “make a striking conversation piece on any discerning zombie gamer’s mantel.” I am not phased by much often and this is not one of those things, but I know many would be and many would find this in extremely poor taste. I doubt anyone would start a friendly conversation after seeing this piece, let alone the naming the edition “Zombie Bait“. Let us assume this name is a play on words of the term ‘jail bait‘, which is a term many find extremely offensive and is looked down upon throughout society.
I am personally reviewing Dead Island: Riptide for Analog Addiction and I would love to tell Deep Silver at this point, that they should rethink their idea of this edition and scrap it. It will only cause controversial conversation among more gaming media and the general press, which the industry doesn’t need. As a gesture of goodwill, scrap the idea, admit it was a mistake and move on. Allow people to focus on your product, rather than controversial methods such as these.
Deep Silver, not a good idea.
Jamie Briggs manages Analog Addiction where you can find all his latest reviews, interviews and features and also like them on Facebook. Also follow his daily life on Twitter @AnalogAddiction and their videos on YouTube.