Sony has settled its lawsuit with Jerry Lamber, the actor who plays Kevin Butler, the Vice President of First Person Shooters in their advert campaigns.

Lambert has agreed not to appear in any non-Sony gaming adverts for the next two years. Lambert and his production company were first sued in October of last year when Jerry Lambert appeared in a Bridgestone advert as an employee playing a Nintendo Wii. The advert was promoting a deal where consumers were offered a Wii with Mario Kart Wii included. The reason why Sony sued in the first place is because Jerry Lambert has given his likeness to that of Kevin Butler as the character shows no alteration of the actors normal appearance.

Sony said that Lamberts appearance “to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.” Sony are also suing Bridgestone as a result and that particular lawsuit is still ongoing “in the U.S. District Court for the Northern District of California.”

As result of the lawsuit, Lambert “acknowledged that his contract with Sony precluded him from promoting or endorsing competing game systems” and that “confusion was created in the minds of some consumers who believed he was portraying the Kevin Butler character in both the PlayStation and Bridgestone commercials.”

Lambert must also notify Sony when doing another commerical that uses his likeness so that Sony “can assess whether or not Lambert’s intended performance violates [Sony’s] rights in the Kevin Butler character.”

Source: Media Post.

George Sinclair is an editor for Analog Addiction, the home of the latest news, reviews and previews. You can follow George on Twitter and his blog on IGN. Don’t forget to follow the OFFICIAL Analog Addiction Twitter!