EA will further adopting the use of micro-transactions in all of its upcoming and future games.
Blake Jorgensen revealed EA’s plans today at the Morgan Stanley Technology, Media and Telecom Conference and said that EA’s decision to do so has been influenced by the apparent high level of gamers “embracing” the micro-transaction method.
Jorgensen explained “We are building into all of our games the ability to pay for things along the way; to get a higher level. The chief financial officer added that “consumers are enjoying and embracing that way of business.”
Jorgensen explained that the embracement of micro-transactions on EA’s part is due to the company attempting to bring the payments and card-handling processes under their own personal watch. Doing so will help them feel more secure as a company.
“If you’re doing microtransactions and you’re processing credit cards for every one of those microtransactions you’ll get eaten alive.” Said Jorgensen
“And so Rajat’s team has built an amazing backend to manage that and manage that much more profitably. We’ve outsourced a lot of that stuff historically; we’re bringing that all in-house now.”
It certainly is a controversial move. The most recent release from EA, Dead Space 3 launched with micro-transactions and eleven pieces of DLC that released on the same day as the game that had varying prices. The fans disapproval with micro-transactions was very evident if you read or watched any Dead Space 3 related promotion and/or article in the last few months since its announcement.
So what do you think? Do you think EA’s going a little bit too far here or do you think that their actions are justified? Let us know in the comments below, we’re sure you have something to say about this.
George Sinclair is an editor for Analog Addiction, the home of the latest news, reviews and previews. You can find George on Twitter and his blog on IGN. Be sure to follow the OFFICIAL Analog Addiction Twitter as well!