Project Gamma: A New Experience for Comic Fans
Marvel has teamed up with music-planning company, Cord, and they are collaborating on a new project that will blend digital comic books with non-lyrical, pace setting music. Marvel’s hope for Project Gamma is to add a new layer to it’s comic books and enhance the reader’s experience.
Comics must evolve to become more engaging to today’s tech savvy readers. That is what’s happening here and I find it very exciting to hear. I have always said that these comic publishers such as Marvel are really finding ways to bring in larger audiences and this is a great way in which to do so. Music is big these days, and not just music with lyrics. What anyone looks for today is something that they can sit back and enjoy in their own comfort, to feel submersed within the story, and with the right background music that is more than likely to happen.
Alonso told SXSW “Digital is exploding. Marvel has always been a forefront of innovation. We want to find as many ways to get comics in peoples’ hands as possible.” And he was unconcerned with the decline of printed comics, saying, “We see it as being complementary to print. “ And said that he believes the digital comic experience could “potentially to drive people toward print.”
The first of these is Wolverine: Japan’s Most Wanted and is set to launch on July 9th. As will all of the coming issues of Infinite Comic, it will consist of 13 chapters.
And stay tuned!