One important thing to take from the Friends App video is the ability to follow people, and the activity feed. These are two new features coming to Xbox One that make it more like a social network than just a way to play with friends online.
One of the highlights from the Multiplayer video is the new Smart Match feature. Smart Match finds multiplayer matches for you based on people similar to you. This could be similar skill level, similar location, similar reputation, etc. It also allows you to do other things while the game finds a match for you to join.
“With Smart Match, you can do whatever you want while Xbox One finds your perfect match. This means that less popular multiplayer modes and maps that have traditionally taken a long time to find players suddenly become playable. Because Snap mode is a core feature of Xbox One that lets you do two things at once, you no longer have to wait in lobbies while Xbox Live is matchmaking for you. One friend can even set up matches for your whole party,” writes Mike Lavin, Xbox Live Senior Product Marketing Manager. “While Xbox Live is matchmaking, you’re untethered and free to do what you want, like watch TV or check out your favorite website or apps while waiting for your next game. If you’re playing digital games, you can even play one game while Smart Match prepares a second. This freedom to break out of waiting in lobbies and do whatever you want is what separates Xbox One from systems that don’t have a way to instantly switch between tasks.”