Tag Archives: Marketing

Sega Blames Gearbox For ‘Aliens: Colonial Marines’ Marketing

When it released early last year to poor review scores, Aliens: Colonial Marines was criticised for false advertising. That is, the final product was not reminiscent of various game demos and trailers. In fact, a class action lawsuit has since been raised, claiming that the final version of the game “”bore little resemblance” to the early […]
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‘Watch Dogs’ is Ubisoft’s Most Pre-Ordered New IP

Ubisoft’s upcoming action/adventure title focused on hacking the entire city of Chicago, Watch Dogs, is now the most pre-ordered new IP in the publisher’s history. These strong pre-orders are a clear indication of players’ anticipation and excitement for Watch Dogs, said Geoffroy Sardin, Senior VP Sales and Marketing at Ubisoft. The teams have worked tirelessly […]
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Leaked PS4 Marketing Slogan Is Trademarked

Sony has filed a trademark for the “Greatness Awaits” slogan reportedly part of the PlayStation 4 marketing campaign. The script for a reported PS4 advert was leaked last week by Siliconera. This new trademark application now adds depth to the leak as it looks like Sony could very well be using the “Greatness Awaits” tagline […]
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Does Exclusivity Really Matter?

Does exclusivity really matter? This question has become a hot topic over the past week when two titles that were originally exclusives on Nintendo’s Wii U console, made the move over to multi-platform.   Ninja Gaiden 3: Razors Edge was to be the ‘definitive version of Ninja Gaiden 3′, providing gamers with a slew of […]
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Marketing – You’re Doing It WRONG!

Let the games talk for once! There have been quite a few hiccups regarding the marketing strategies of some publishers when promoting their respective video games. From the recently announced half-eaten body of a woman included in a special edition of the upcoming ‘Dead Island: Riptide’, all the way to the Facebook fiasco of ‘Hitman: […]
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The Slow Demise of ‘The New’ IP

Why do quality new IP’s (Intellectual Properties) fail? While a new IP with a dedicated gimmick can take off the ground selling millions of copies, no matter how generic it might be? The daily gamer desires new IP’s, especially so late in a console cycle, we have played Uncharted, Gears of War and LittleBigPlanet to […]
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