The Entertainment Software Association (ESA) has announced a new national campaign to inform American parents of the ESRB lables.
In a recent national poll, the majority of the people answered they did not know much about the Entertainment Software Ratings Board (ESRB) or thought it was useless.
The ESA assures the information on the ESRB labels will be delivered to the ears of parents. One method of accomplishing this task includes a new series of ”Public Service Announcements (PSA) encouraging parents to review the Entertainment Software Rating Board (ESRB) video game ratings and utilize existing video game console parental controls.”
Other plans include working with retailers to inform their customers of both ESRB and parental controls on systems; extending ESRB to tablets, smartphones and social games; and continuing support of educational games as well as pro-social purposes.
President and CEO of ESA Michael D. Gallagher said, “This campaign will connect with consumers in an immediate and sustained way in addition to the traditional mechanisms over TV outlets. By channeling our industry’s compelling and innovative medium, we will instantly provide proven, practical, and effective information to millions of consumers.”
