Today Nintendo announced a $50 price drop for the Wii U. The price drop will take place on September 20, beginning with the launch of the Legend of Zelda: The Wind Waker HD bundle that was confirmed earlier today.
The new price drop will bring the Nintendo Wii U 32GB Deluxe model down to $299.99 in North American markets.
Those interested in the Wind Waker HD bundle will be glad to know that it too will be retailing for $299.99, and is set to include a number of bonus items all themed around the game. The hardware bundle will include a Legend of Zelda-themed gamepad, a digital copy of the Hyrule Historia book, as well as a digital copy of The Legend of Zelda: The Wind Waker HD.
Nintendo of America President Reggie Fils-Aime spoke to online publication IGN regarding the new price drop, saying that he felt the system’s price drop was fairly “straight forward,” and that with a more affordable price combined with a strong fall games line-up, the Wii U could see more success.
“Really, the focus on heightening the value for Wii U is now that we are in a position where we’ve got a regular pace of great software,” Fils-Aime told IGN. “Pikmin 3, New Super Luigi U that just launched physically, Wonderful 101 in September, and then Wind Waker. Then we’ve got strong third-party content coming for the holidays as well. Scribblenauts, Skylanders, Sonic Lost World, Call of Duty: Ghosts, Assassin’s Creed IV, Watch Dogs. So, strong pace of first-party, strong third-party content. Now’s the time to make the Wii U even more affordable and heighten the value.”
What this price drop could ultimately mean for Nintendo’s profitability with the struggling system remains unknown. It was already established in November last year that Nintendo was losing money on each Wii U sold, with profit only being seen after an additional piece of software was sold for the system. It should be noted however, that while this new $50 price cut may see Nintendo taking steeper production profit loss, it could be just the strategy Nintendo needs to push the console into better marketability.
Are you planning on getting a Wii U following this latest price drop? Let us know in the comments below.
Javan Rivera is Analog Addiction’s resident Nintendo Editor, but he loves discussing and writing about all things video game related. Follow him on Twitter for more news and information, and be sure to follow the official Analog Addiction Twitter feed as well, for all the latest gaming coverage.