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EA Announce New Three Year Partnership with Real Madrid F.C

Electronic Arts has announced a new three year partnership with Real Madrid C.F. The new partnership will see Real Madrid C.F become an exclusive asset for EA Sports titles over the next three years.

The partnership also includes updated 3D head scans for fourteen of Real Madrid’s most popular players for FIFA 16. The partnership also extends into the Bernabéu, Real Madrid’s home pitch. During games at the stadium the big screen will occasionally display player celebrations after home team goals.

“We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game,” said Jamie McKinlay, Vice President of Marketing, EA Sports. “Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.”

“We’re delighted to be working with EA Sports as our official videogame partner,” said Emilio Butragueño, Director of Institutional Relations, Real Madrid F.C. “They’re the market leading brand in football videogames and we can’t wait to start working together to give both our fans unforgettable experiences. Many of our players are big FIFA gamers and I know they can’t wait to play FIFA 16.”

FIFA 16 is scheduled to launch September 22 in North America, and September 24 in Australia and New Zealand on Origin for PC, Xbox One, Xbox 360, PlayStation 3 and PlayStation 4.


Jamie Briggs manages Analog Addiction and you can like them on Facebook, follow his daily life on Twitter @JamieAA, and his videos on YouTube.

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