Tag: Marketing

‘Watch Dogs’ is Ubisoft’s Most Pre-Ordered New IP

Ubisoft’s upcoming action/adventure title focused on hacking the entire city of Chicago, Watch Dogs, is now the most pre-ordered new IP in the publisher’s history. These strong pre-orders are a clear indication of players’ anticipation and excitement for Watch Dogs, said Geoffroy Sardin, Senior VP Sales and Marketing […]

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Does Exclusivity Really Matter?

Does exclusivity really matter? This question has become a hot topic over the past week when two titles that were originally exclusives on Nintendo’s Wii U console, made the move over to multi-platform.   Ninja Gaiden 3: Razors Edge was to be the ‘definitive version of Ninja Gaiden […]

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Marketing – You’re Doing It WRONG!

Let the games talk for once! There have been quite a few hiccups regarding the marketing strategies of some publishers when promoting their respective video games. From the recently announced half-eaten body of a woman included in a special edition of the upcoming ‘Dead Island: Riptide’, all the […]

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The Slow Demise of ‘The New’ IP

Why do quality new IP’s (Intellectual Properties) fail? While a new IP with a dedicated gimmick can take off the ground selling millions of copies, no matter how generic it might be? The daily gamer desires new IP’s, especially so late in a console cycle, we have played […]

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